Being as how it is always very interesting to read about what is going on in the huge Google world, this post caught the eye on the Wall Street Journal website. As stated in the first part of the article, there has been many issues with the ad fraud problem being faced online. Now, ad companies are doing their best to prove to new and existing clients that this is just a slight bump in the road and things are being handled and managed appropriately.
Google, of course being pretty much the biggest online advertisement mogul is implementing a new ad fraud program feature that has been instilled into it's DoubleClick Bid Manager automated ad buying platform. This new program is designed to rest assure marketers that they are not buying, "hidden" ad impressions, which when bought are basically never seen by a consumer or consumers. It was stated also in the post that the most common form or method of hiding ads is stuffing multiple ads into small areas or windows of webpages that virtually make it impossible to be seen by any user viewing the page. The product manager at Google, Payam Shodjai, later explained in the post that Google has already been using this technology to filter out hidden ads across its own ad exchange, but the Bid Manager product also allows marketers to buy ads from ad marketplaces ran by third-parties. In conclusion, this post goes to show that buying ads is not as easy and sound as it may seem. So, therefore when pouring hard-earned money into investments such as ads it is very important and crucial to make sure you are purchasing from an ad company that has a handle on the "hidden" ad problem that has been an issue for many years, such as Google.
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