In an article found on businessinsider.com, written by Drake Baer, Baer discusses why customer experience buying is much more important and makes customers more happier than compared to just buying material items or such.
Baer also goes into describing quite an interesting study or survey that was given to a thousand test subjects who were asked what purchase would increase their happiness, a material item or an experience buy. After conducting the research, it was concluded that 57% of the sample population chose that they the purchase of an experience would indeed increase their happiness. On the other hand, only 34% of the sample population chose that a material item would raise their level of happiness. Yes, this was a smaller sample size than can be compared to the whole world in general, yet it was enough evidence and as it showed over half of the population agreed that experience purchases were more dear to the heart than material. Dan Gilbert, Harvard Psychologist, explains later on in the article why this is so. Gilbert went on to explain that people adapt to things such as objects very quickly, which usually leads into complacent forgetfulness or just the fact that the object fulfillment is over. When reverting back to experience buying, Gilbert stated that anticipating and remembering events, or experiences is far more relevant to the retaining of that experience in the mind. Simply because of the fact that its easy to forget a purchase such as new flooring after consumption and fulfillment is already past due to the relevance left to retain. Whereas, an experience such as a Bahamas cruise with palm trees and beautiful sanded islands, or an African safari with exotic animals is much more than just a purchase. Such experiences allow the customer to retain those memories and look back on those experiences and embrace the happiness conceded. Will conclude this blog with a pretty accurate statement by Mr. Gilbert, "When you purchase an experience, you see a change in your environment and also a change in yourself. Found this article interesting due to the fact that marketing experiences can be a very useful tactic when working on marketing or advertising campaigns.
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