Once again, an article from Harvard Business Review caught the eye as it pertained to marketing and its relation to the fast growing phenomenon of "Big Data." In the article written by Mr. David Spitz, it is emphasized how much of a concern or influence it is for all marketers of all industries to use such new tools as, "Big Data." Spitz makes the reference to how marketers in food industries are not in such need of such tools. As Spitz goes on to explain that food labels are a good indicator of all nutrition facts such as calories, fat, sugar, etc. that people need for viewing, but these labels do not fully develop the whole picture for consumers. Such as if the food is bad, healthy, fattening, and so on and so forth. Spitz mentions how "Big Data," is being used in this industry, yet its really not showing a great influence or effect on how the consumer is perceiving the product. As the article moves forward, Spitz makes an awfully good comparison on the relation of "Big Data," in various industries. Such as in trucking companies, and how greatly affected this industry is due to "Big Data," due to the fact that the extensive info and data better helps the drivers in finding better and more efficient routes to their destinations. After reading the article, it was both very interesting and also left some questions unto which fields or industries "Big Data," is bet fit for.
2 Comments
10/7/2014 06:40:09 am
This is very interesting. As time goes on I'm interested to see how "Big Data" is utilized. Any extra information on a product I would consider a good thing, at least from a consumers stand point.
Abbi Siler
10/7/2014 07:48:35 am
Interesting! Be sure to dig a little deeper - your posts should be more than one paragraph. Leave a Reply. |