After reviewing an article in the Harvard Business Review by Bill Lee called, "Marketing Is Dead." There was a compelled need to share what thoughts pertaining to the good tidbits found in the article. The first line of the article says, "Traditional Marketing-- including advertising, public relations, branding and corporate communications--is dead. The evidence is clear." Next, Lee goes on to give examples of the results of 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% said CMOs lack business credibility and ability to generate increased business, and 72% are tired of being asked to provide money for generated increase of business, and also 77% have had it with all the talk about brand equity that can't be linked to actual firm equity. Lee goes on later in the article to describe how meaningless it is for traditional marketing in the emphasis of looking at it from a buyer's point of view. All in all, Lee is providing the evidence into why social media marketing has evolved as the number one new and modernized marketing tool. In three instances it shows, SMM restores community marketing with also hints of word of mouth traditionally, SMM allows a business to find it's customer influencers, and also SMM gets customer advocates involved in solutions provided. It can be agreed that most of traditional marketing is dead, but in the same essence, there are many forms that still work such as word of mouth, and some advertising, at least in my opinion.
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