As assigned in our Marketing Management course from last week, here is what was taken from the presentation given by Mrs. Leslie. First and foremost, there were many great facets of how a business can promote itself in ways of being more professional and thus in return, will look the same in retrospect to a customer or consumer viewing what is being presented. Now, the first thing that really stuck was fonts used on fliers, websites, business cards, etc. One interesting thing learned about fonts was that there many routine fonts that come available preset on computers, and also in that same instance are not really ideal for use in the professional setting for means creating ads or websites and such in the event of looking cheap and who would want to do business with a company that looks cheap. So, therefore with that in mind, also fonts should not be so fancy that they are unreadable, or too large that its annoyingly presented, and in this event usually is ignored and will lose the attention of the viewer/reader, and also fonts should not be so small that squinting is a must just to read it.
Next, another tidbit taken from the presentation was about color schemes, images used, and so forth. Of course, it should be casted to the masses that the grand scheme of a page should fit the product, service, idea, etc. Doing backgrounds or color schemes that do not appeal to what is being presented can really cloud the imagery/content that is being relayed or portrayed, and once again can cause one to ignore the whole setting in general. This is not good for a company or business trying to reach new customers. One reviewing what should be used in an ad or website, the idea should be about what is being presented in the message to the recipient and all factors going into the message should represent such.
Lastly, another interesting nugget of information gathered from the presentation was the legalities of using copyrighted fonts or images. In this sense, it is quite easy for one making a simple website or flier to want to go roaming through Google in search of a good image, but in the same essence this could lead to big trouble if it is one that has been licensed by a company, business, or individual. So, with that being said, do yourself a favor and search for images or fonts on websites that have been given out freely to the public and there are a few sites such as creativecommons.com, teamtreehouse.com, and or ink.com.
Nice, great insight on fonts and colors used for businesses and advertising. I like how you mentioned that the wrong backgrounds or color scheme can cause people to not even read or notice what you are wanting to portray. I also like how you talked about the different voices and personalities fonts can portray, such as being cheap. The font can make or break the success of your business/advertising.
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Sean Mitchell is the name. Currently, a Senior at Arkansas State University where I am majoring in Marketing Management with a minor in Logistics. Hope you all enjoy!