For my second blog, an article regarding the "new' shoe in the New York Times caught some positive interest. What makes this new fashion and revolution of shoes very interesting is the fact that these products are not made with canvas or leather, but a light-weight, water-resistant, and also sturdy and breathable material called tyvek. The innovation of the shoe was designed by a man named Steve Weinreb, who started a company by the name of Civic Duty. Founded in 2009, Weinreb started using the material tyvek, which interestingly enough is also a very universal material. Tyvek, created by DuPont in 1955, has many uses that stray from labels and book jackets, to insulation such as roof underlayment and even hazmat suits. Now, designers are making uses of tyvek for hand bags, and other accessories along with fashion shoes. Civic Duty's main claim for the "new" shoe is that these new products are easy on the environment and easy for consumers who do not approve of products made from animal products. Also, another interesting facet of the "new" shoe is that when the shoes are done with use by the consumer, each pair can be sent back to Civic Duty where the company recycles the products and turns the recycled product into other creations of with tyvek such as park benches or picnic tables. This product is a great new innovation and will be interesting to see how the "new" shoe evolves in the future!
Sean Mitchell is the name. Currently, a Senior at Arkansas State University where I am majoring in Marketing Management with a minor in Logistics. Hope you all enjoy!