Had the pleasure of reading a very interesting new book over the past two weeks called UnMarketing: Stop Marketing. Start Engaging, by Mr. Scott Stratten. After writing the book review due for my Marketing Management course, only felt compelled to also write about the book in my first ever blog post! So, with that said, let's discuss a little of what was presented by Mr. Stratten in his very informational book. First, what really grabbed the attention as a reader was Mr. Stratten's way of writing, and what is meant by that is that he did not just throw out a list advantageous methods with short-detail analysis and nothing more. Mr. Stratten employs his own personal personality and wit when describing the content in his book. This is also somewhat into correlation with the section of the book on transparency and authenticity, due to the fact that this book was very authentic in it's content. Also, instead of just complacent factoids spit out in a fury, Mr. Stratten did indeed give factual information about new tools and methods of new age marketing, well unmarketing, but did also in using actual real-life experiences of he, or other businesses/colleagues, to enhance the understanding of the relation of the content relative to the subject. So, with that being said, if there are any marketing and or business people in general that need a boost into the new error of marketing...excuse me, unmarketing, then grabbing this book for the reading pleasure is highly recommended and a must!
Sean Mitchell is the name. Currently, a Senior at Arkansas State University where I am majoring in Marketing Management with a minor in Logistics. Hope you all enjoy!